Posts Tagged advertising

SEO Mobile AL

Posted by on Saturday, 19 November, 2011

The best SEO Mobile AL has to offer is The Gorilla Ad Agency.

Why choose us for your SEO needs in Mobile AL?

You could choose any Mobile AL Web Design and SEO company, but you deserve the best.  So we put together the top 3 reasons you should choose us when choosing a Mobile AL SEO company.

  1. We have reverse engineered the Google algorithm.  We actually do this once per month and monitor your website for any changes in the algorithm.
  2. We offer unlimited support, monthly strategy meetings, and a series of reports every month.
  3. No contract.  We guarantee our services by never holding you under contract.  You can leave at any time.  We keep clients on board by showing each month what we have done, and how much progress is made.
Get a Needs Analysis Today!

… view our No contract SEO prices.


SEO Vail CO | Eagle Web Design | Vail Web Design

Posted by on Saturday, 19 November, 2011

The best SEO Vail CO has to offer is The Gorilla Ad Agency. We offer SEO and Amazing web design Vail CO! Websites and Search engine optimization are a key components to every advertising plan in this day and age.  Get amazing web design or SEO for an affordable rate, built with the highest quality professionals, and with unlimited support and revisions. View Portfolio | View No Contract SEO Prices | View Web Design Packages


Why choose us for your SEO needs in Vail CO?

You could choose any Vail-Eagle CO SEO  and web design, but you deserve the best.  So we put together the top 3 reasons you should choose us when choosing a Vail CO web design and SEO company.

  1. We have reverse engineered the Google algorithm.  We actually do this once per month and monitor your website for any changes in the algorithm.
  2. We offer unlimited support, monthly strategy meetings, and a series of reports every month.
  3. No contract.  We guarantee our services by never holding you under contract.  You can leave at any time.  We keep clients on board by showing each month what we have done, and how much progress is made.
Get a Needs Analysis Today!

… view our No contract SEO prices.


Online Advertising for Hispanic Markets

Posted by on Friday, 11 February, 2011
advertising in the  Hispanic market

advertising in the Hispanic market

We all should know by now the most effective ads speak to the viewers you want to sell to.  Some companies and products are created for the Hipsnic community and need to get the word out about their goods and services.  A large portion of the population, and no longer a minority in the USA the hispnic community is booming.  With the success of advertising networks like buysellads.com sprouted a website that targets the hispanic online community.

According to their press release: ”

Advertisers can now effectively communicate their message online to the Hispanic community by using HispanoClick, a premier Hispanic online advertising network specializing in web sites for the Spanish-speaking web. Since Hispanics are becoming known as being heavier users of the InternetÂ?s most cutting edge features, HispanoClick provides an online advertising network so that advertisers can target the Hispanic community online.

Hispanic internet usage is steadily on the rise as Hispanic online consumers are making the internet part of their everyday lives. Hispanic internet users tend to spend more time on the internet than users in general. HispanoClick has carefully studied the Hispanic online community so that they could create an effective online advertising network for advertisers, publishers, and agencies. The services they provide through the Hispanic online advertising network help advertisers most effectively market their products

The site is solid and very trust worthy.  No risks of black hat techniques or being banned from Google.

You can visit them online at:

http://www.batanganetwork.com/



If you are Hispanic Business Owners you should see this website as well. ( http://avenidalegal.com )


The Psychology of Colors in Advertising

Posted by on Friday, 11 February, 2011
color in design

psychology of colors in advertising

Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.
Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.
Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.
Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.
It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.
From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.
Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.

Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.

Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.  Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this.

Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite.

Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.  From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers.

Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

logo colors

logo colors


How to Understand the Memory to Enhance your Advertising

Posted by on Sunday, 16 January, 2011

Memory is Key.

To get the fullest potential of your advertising dollar one must find out about the mind of thier clients.  Understanding the human memory can help when you choose which advertising, how often you advertise in certain places and more.  The memory works in phases, and advertising can be developed around theses phases.

Memory is the retention of information over a period of time through storage, encoding, and retrieval. For something to be considered memory, you have to take it in, store it, and then retrieve it for use in the future. Memory is a very complex things and it can let you down sometime especially when our trying to remember something, especially during an important test in your life. Also memory can also cause some confusion, especially when two people experience different events.

For example, if two friends went on a trip and one said scenario A happened while the other says that scenario B happened then It could lead to lots of confusion. I think it’s fair to say that most individuals have experienced frustrations when they can’t recall someone’s name or a place that they visit. It’s obvious that memory is not installed like data is in a computer; human memory is a little more concrete. The initial stage of memory is known as encoding, in which the information is processed for storage.

When you are listening to music, or watching television you are encoding information into memory. Some data gets into memory practically effortlessly, while other requires some extensive time to get in there. How information gets stored into data is an interest in psychologist because it tends to vary from individual to individual. When we start encoding we use selective attention which means that we focus on a specific situation while ignoring everything else.

It’s like showing undivided attention to a specific factor.  Although our brain is magnificent, and is more powerful than a super computer it does has its limits, and it can’t pay attention to everything at once. Divided attention also has an impact on memory, which means that people try to pay attention to too many different things at once.

When researchers measure divided attention they have participants to try and remember a list of materials, but they are asked to perform an additional task at the same time. Participants that focus their attention on one single event as opposed to trying and remember numerous of things simultaneously perform a lot better. However simply paying attention to something does not guarantee success with remembering it. Encoding is processed in three different levels. Levels of processing is known as encoding information from shallow to deep and the deeper processing produce better results than the shallow.

  • Shallow level: Includes the sensory or physical characteristics of stimuli that are analyzed.  For example, we might detect some shapes of printed characters, or detect the pitch of a particular sound.
  • Intermediate level: The stimulus is recognized and is given a distinct label. For example, we will identify an object that drives on the road as a car.
  • Deepest Level: Includes information that is processed semantically which means in terms of its meaning. When we get to the deepest level we make associations with things which mean that we are more likely to remember it in the future.

Time after time it seems that people memories improve when they make associations to stimuli that are used in deep processing as opposed to tuning into just the physical characteristics.  For example, you are more likely to remember someone face if you make some type of association with it as opposed to remembering how the people look.  You could attach a meaning to it or correlate the individual to a famous person. Likewise you could associate a famous individual with a friend of yours not is not a celebrity by any means.  Next, cognitive psychologists or the psychologists that studies the thinking process realize that there is more to memory than just deep processing.

There’re a lot of layers of memory so to speak.  While were still on the topic of deep processing, the more extensive the processing, the better you will remember something. Elaboration is defined as the extensiveness of processing at any level.  Rather then just remembering a definition, you should come up with a deep concept of the word by thinking of examples that relate to the word his is a strategy that is used often of Kaplan’s Sat flashcards.

On the front it has the word, and on the back it has the definition followed by a sentence that uses the definition properly. The primarily reason that elaboration is so successful is because it helps makes something distinct in your mind.  Just think of an event that you remembered in your life.

A one that I think that affects people living today is the World Trade Center event. Most people most likely remember where they were and how they first heard the news. The people that were in the event and survived most likely have a hard time forgetting about the event and can most likely remember the sounds and all of the imagery very clearly.

Speaking of seeing things clearly, imagery is a very important aspect of memory. To make memories extremely powerful it is important to use mental imagery. An example of using mental imagery is remembering where you placed your remote control once you finished watching television last night. Some psychologists believed that using mental imagery is so powerful, because people will tend to remember images more then words. It has been proven that images can help individuals learn a foreign language. However, how intricate storage is just don’t determine how well it will get encoded. 

Storage refers to the ways that information stays in storage for a long period of time.  We remember some information for years, and some we forget within a minute or possibly less.  Sensory memory is a type of memory that holds information in a sensory form for an instant. It is extremely high in detail but the information is quickly loss.

Think of the sounds you hear when you’re getting out of the car, or the sound of a bird singing. These are some common examples of sensory memory.  Next, short term memory is information that is usually contained in storage for 30 seconds, or less there are some other strategies used to keep it in storage longer.  Some ways that you can improve short term memory is by chunking and reversal. 

We all probably have experienced withrehearsal which is the repetition of something, usually a number. If we have to remember a telephone number then an easy way to do this is to keep repeating the number. Likewise you can try and remember long numbers by chunking them. For example, look at this number and turn away and try to repeat it. The number is 7835677876. How did you do? Don’t feel too bad if you did poorly. However, you could have done better if you’re chunked or grouped the numbers together. For example rather than trying to remember this big blob of 7835677876, you can chunk in into 783-567-7876. Well, look at what we got it looks similar to a phone number.  This is an example of how chunking can b helpful in helping individuals remembers content.


Advertising Terminology:A dictionary of an Advertising Language

Posted by on Friday, 3 December, 2010

Advertising

Art Terms

Art- This classification would include illustration, spot drawings, diagrams, lettering, and decoration.

Art gum – a soft gum eraser used by artists for cleaning surfaces.

Layout- the form in which the elements of an advertisement are combined either rough or visual, finished, and comprehensive.

Lettering- this is the hand drawing of letters for reproduction as differentiated from mechanical means such as type or photo-lettering.

General Terms

Account Executive- this is a position or a member in advertising staff who directs and services a client’s advertising.

Advertising Agency- an agency that establish an organization which plans and executes advertising campaigns for its clients.

Art director- this is the administrative artist or supervisor of an art department or of a particular account or group of accounts.

Commission- this is a compensation which is allowed by individual advertising media to the advertising agencies which they recognize in payment for the service and development of advertising. This is the amount of money the sales you make that based on the percentage they will gave you.

Media Terms

Billing- this is the bill of the clients for gross space, time , and talent, production, fees and all other legitimate changes.

Cost per thousand- a figured obtained by dividing the rate of the publication by the circulation of readers in thousands.

Business or production terms

Account- this is an advertiser placing advertising directly with media or a client of an advertising agency.

Stock- this is the term used in referring to the paper used in printing.

Text- straight or body matter of a book.

Type style- this is known as the font size of the letterings.