Posts Tagged algorithm

Can You Reverse Engineer the Google Algorithm?

Posted by on Thursday, 26 January, 2012

Can you reverse engineer the Google Algorithm? Yes, and no. Google does not release certain factors, exact weights of all the factor they released or what they are testing at the moment. So to completely reverse engineer the algorithm is impossible. What has been released are over 200 points of interest, and some clues to weight of the factors.

Where have these “factors” been released?

Google has a webmaster guide. It suggests how a web page should be built. These we feel are the “main” factors. Such as Title, meta, canonical, and others are in the webmaster guide. The weight is not exactly expressed, yet we can use the data to assemble some factors in our reverse engineering.

Ask Google Questions about the Algorithm

More over there are a few places on the web to retrieve more current and interactive information from Google. Google has a blog, youtube channel as well as a facebook page, forum and email list. Get into Google as deep as you can. Stay current, ask the right questions and you will find that we have more than enough to develop a solid reverse engineering. After all, we only use what Google tells us to. So the process is 100% white hat, and Google would do it this way if they were you.

Reverse Engineer?

How the reverse engineering of the google algorithm works is we take factors like the title tag <title>. We count the number of words in the title. Lets say there are 4 words. Next we Google a term we want results in. We also count the words in the title in all the pages that come up on the 1st page for the search. So we have 10 figures to compare, we just need the highest and lowest numbers. Lets say the most words in any title is 5 words, and the least is 3 words. Then we would want to have 3, 4, or 5 words in our title. Even more important what is the “density” of the keyword we searched in the title. Or how many of the 4 words in my title are the keyword, and what does the top ten sites contain. We have 2, or 50% density of the 4 words are the keyword we searched. The range from the top ten sites in Google are in between 25 and 50%. So we are good.

This is done for about 200 points of interest. The process is tedious and you will see critics. These critics feel that spamming the web with “backlinks” is the way to achieving targeted search results. We do not feel that link building is as successful as 100% success rates, and if your company needs to switch speeds a link building campaign cannot handle said task. Viral marketing, and onsite optimization are the way Google wants your SEO company to operate.

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SEO: Keyword Density

Posted by on Monday, 31 January, 2011

What is Key­word Density?

Key­word den­sity is a total count of a word in a doc­u­ment divided by the num­ber of words in that doc­u­ment.  This also applies to images, links and other tags and code.

How rel­e­vant is den­sity in get­ting search engine results?

I wanted to address a topic that is highly debated upon in SEO cir­cles.  Key­word Den­sity.  Most now are feel­ings of con­cern about the way Google and other search engines are com­bat­ing spam sites try­ing to manip­u­late results with key­word den­sity counts.

Is key­word den­sity even a fac­tor in get­ting results in search engines?

My take on it is yes most def­i­nitely, YES.  Why you ask? How can I be so sure of myself?  I guess I am not a Google insider but I am equipped with some knowl­edge in that sub­ject.  The answer is sim­ple to me as I broke down what a search engines really doing.  The algo­rithm, or the giant equa­tion, that deter­mines which page is suit­able and rel­e­vant for a search result on any given search term.  It is a math prob­lem.  How do you turn those words into a num­ber you ask?  By count­ing the words, links, and dif­fer­ent types of tags, etc.  There is also some text-fingerprint tech­nol­ogy out there that iden­ti­fies with spaces in between words for exam­ple.  I don.t find that rel­e­vant in a search result yet though.  So the den­sity of a key­word on a page for sev­eral dif­fer­ent types of code, image names, bold words, links, and what­ever are counted yes.  So den­sity is a fac­tor.  To what degree is part of the mys­tery within the algo­rithm. But key­word den­sity is def­i­nitely a factor.

How do you know  just the right den­sity to get bet­ter search results?

That is the $50Million ques­tion to a lot of web­site own­ers.  I am not going to bore you with really advanced tac­tics but I will give you instead an easy yet effec­tive method.  This is easy but it requires a ton of leg work! So do not con­fuse easy with fast.

First things first you need a den­sity count.  There are free den­sity calu­la­tors around the web every­where I would use one if I were you.  You can also use microsoft word too it gives an accu­rate word count at the bot­tom of the page.  Now we  are assum­ing we have a tar­geted key­word or key­word phrase already cho­sen.  Because you are way behind if not.  We have an arti­cle some­where in our archives about that.

Now it is time to see what the cur­rent top 10 are up to.  So  go to Google and type in the desired key­word phrase into the search bar. Now go to the first site on the list.  Ignore any wiki pages, about, dictionary, encyclopedia, yellow pages, direc­to­ries etc.  Just go to the sites that are nor­mal sites , not web­site that are basi­cally another list of sites.

Once you have iden­ti­fied your com­peti­tors and vis­ited there sites we need to do the math.  Cal­cu­late the den­si­ties in each of the com­peti­tors sites.

You will notice pat­terns.  For exam­ple if your desired key­word phrase is “acme wid­gets”.  Look­ing at the com­peti­tors sites you will need write down the range of totals.  So if  site A  has used the word “acme wid­gets”  25 times and site B  used the term the least at 20 times.   Write down that range 18 to 25.  Then we want to check the per­cent­ages or den­si­ties out in a range as well.  So site A with 25 times has 100 total words and a den­sity of 25%.  Site B has 20 times usage with 200 words and a den­sity of 10%.  The key­word den­sity range is 10%?—?25%.

Now that you have the stats use them as guide­line for the copy in your web­site.  Pub­lish, and then ping you sitemap.

Just a side note:

You want to pay atten­tion to the den­si­ties in the fol­low­ing areas and more:

1. title

2. meta tags

3. text

4.H1 text / h2 –h6 text

5. Inbound link text

6. Invound Link URL

7. Out­bound link text

8. Out­bound link URLS

9. bold words

10. image alt text

11. first sen­tence of the body

Now this does not mean to just stuff words that do not mean any­thing into the page.  We want even dis­tri­b­u­tion through­out the page.  Some at the top, some in the mid­dle and some at the bot­tom.  Write for your poten­tial clients, vis­i­tors and not search results while keep­ing al of the den­si­ties in mind.  Yeah it a ton of work to do!  Call me, ( Travis Holt/ GM?—? I will take care of every­thing for you.