Posts Tagged SERP’s

Can You Reverse Engineer the Google Algorithm?

Posted by on Thursday, 26 January, 2012

Can you reverse engineer the Google Algorithm? Yes, and no. Google does not release certain factors, exact weights of all the factor they released or what they are testing at the moment. So to completely reverse engineer the algorithm is impossible. What has been released are over 200 points of interest, and some clues to weight of the factors.

Where have these “factors” been released?

Google has a webmaster guide. It suggests how a web page should be built. These we feel are the “main” factors. Such as Title, meta, canonical, and others are in the webmaster guide. The weight is not exactly expressed, yet we can use the data to assemble some factors in our reverse engineering.

Ask Google Questions about the Algorithm

More over there are a few places on the web to retrieve more current and interactive information from Google. Google has a blog, youtube channel as well as a facebook page, forum and email list. Get into Google as deep as you can. Stay current, ask the right questions and you will find that we have more than enough to develop a solid reverse engineering. After all, we only use what Google tells us to. So the process is 100% white hat, and Google would do it this way if they were you.

Reverse Engineer?

How the reverse engineering of the google algorithm works is we take factors like the title tag <title>. We count the number of words in the title. Lets say there are 4 words. Next we Google a term we want results in. We also count the words in the title in all the pages that come up on the 1st page for the search. So we have 10 figures to compare, we just need the highest and lowest numbers. Lets say the most words in any title is 5 words, and the least is 3 words. Then we would want to have 3, 4, or 5 words in our title. Even more important what is the “density” of the keyword we searched in the title. Or how many of the 4 words in my title are the keyword, and what does the top ten sites contain. We have 2, or 50% density of the 4 words are the keyword we searched. The range from the top ten sites in Google are in between 25 and 50%. So we are good.

This is done for about 200 points of interest. The process is tedious and you will see critics. These critics feel that spamming the web with “backlinks” is the way to achieving targeted search results. We do not feel that link building is as successful as 100% success rates, and if your company needs to switch speeds a link building campaign cannot handle said task. Viral marketing, and onsite optimization are the way Google wants your SEO company to operate.

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USA vs Overseas Firms | Who is the better choice for SEO?

Posted by on Friday, 3 December, 2010
US vs Overseas SEO firms

US vs Overseas

There are a gazillion different reasons but here are an array of good reasons to choose a US SEO firm as your SEO service provider.

I read a report yesterday that claims that the #1 SEO provider as far as countries go is India, then Pakistan in #2 spot and the USA is #3. So this brings up the first point: We are a US firm. There are far more regulations and governing bodies here in the states. We as a company are held accountable. Where as over seas you are taking a gamble. There is indeed a window of opportunity for an overseas company or individual to walk away. We cant find Bin Laden, what makes you think the FBI or Interpol will track these guys down in India, or Pakistan. With that being said lets dive into some facts about SEO itself, not so much the countries stature with laws and accountability.

As far as SEO goes whether you read this blog or others all professionals agree it takes links and on-site optimization to achieve results. A 2 sided coin, if you will. The benefit of overseas companies is that they have lower cost overhead due to HR costs being significantly less than any US firm. This is the key ingredient to why the countries of Pakistan and India have an influx of companies popping up. The business model is hit and miss though. These companies weigh extremely heavy on the link building aspect of SEO. This can be effective, good but not a guaranteed way to do generate results. These companies require a massive link building effort. Generating hundreds of thousands of non-targeted inbound links where only 5% to 10% of those links are actually needed. So building a mass of link into your site with improper anchor text, on sites with low PR and no relevance, and also building links to generate a false positive Page Rank.

When building inbound links is the primary way of generating SEO results the margin for error is extremely high. First of all the proper on-site optimization can eliminate the need for links built inbound to your site. In fact we build on average about 5% of the links that overseas firms do. A reverse engineering of the Google Algorithm from the SERP’s that are generated can give a preview of what Google is looking for. This allows us to generate results much faster. This reverse engineering practice is a more common practice in the US. The reason is simple. In order to offer an affordable rate and compete with overseas organizations. So with all that being said we are looking at an unskilled overseas workforce “building links” for pennies per hour in wages and zero SEO knowledge.

In closing I want to add not only is it more effective to utilize SEO service providers form the U.S.A., it is also more cost effective if you find the right company. Be careful of any firm that locks you into a monthly contract US or overseas.

Good luck, and I wish all of you a prosperous 2011.

If you have any SEO questions or general advertising questions we are happy to talk about our craft and offer free advice. We want to be your “go-to” team for advice, products or anything advertising. Don’t hesitate to call.

Travis Holt
The Gorilla Ad Agency